Attention Insight vs Mimiq: heatmaps or reasons

A heatmap can show that everyone looks at your headline. It cannot show that they understood it, believed it, or wanted what it offers. Teams who want the why behind a design, not just the where, look for something that reports reasons. Teams who want to check visual hierarchy in seconds, inside their design tool, are well served by attention prediction.

• Attention Insight: predicted heatmaps and scores within seconds, per its site.
• Mimiq: simulated people's reactions and reasons, in their own words.
• Attention Insight: from 29 euros a month, with a 14-day free trial.
• Mimiq: first test free, then a $9 Starter (120 credits that never expire) or monthly plans from $49.

Attention Insight predicts where people look. Its site says its model is trained on millions of real eye-tracking fixations and predicts attention on a website, an ad, a product or a video, without human participants, with feedback within seconds.

It takes images and designs, live URLs (up to three sections of a page per analysis), and video clips. It has a Figma plugin, add-ons for Adobe Express, Photoshop and InDesign, and a Chrome extension for live sites. The outputs are attention heatmaps, focus and clarity scores, the share of attention on the areas you mark, contrast maps, and AI-generated recommendations.

Its pricing page lists Basic at 29 euros a month (40 credits, with a watermark), Pro at 119 euros and Hero at 299 euros a month, a custom Enterprise plan, a discount for annual billing, and a 14-day free trial with no credit card.

Mimiq shows your work to simulated people who match your audience: a live page in a real browser, ad or post images, a video of up to 3 minutes, an email, copy or a question. A 25-person test takes about 90 seconds.

Each person decides what they would do, such as sign up, stay, skim or leave on a page, or click, stop, glance or scroll past on an ad, and says why. The report ranks the objections by how many people raised them, breaks results out by segment, and keeps every person's words. You can question the whole group or interview one person.

Mimiq does not produce heatmaps or attention scores. It reports what simulated people understood and decided, not where their eyes went.

Attention prediction answers "will people see the important thing?" That is a real question. A call to action lost in a busy layout, or a face that pulls every eye away from the product, is worth catching in seconds, before anyone else sees the design.

Simulated reactions answer "will people get it, and will they stay?" A headline everyone looks at can still be vague, and a price everyone sees can still feel too high. On 1,000 real headline A/B tests held out from its development, Mimiq's forecast picked the headline more readers clicked 76% of the time; the best rule of thumb, picking the headline written first, got 61%. Mimiq's forecast has held up on headlines. In pre-registered tests on emails, text messages and ads, it was no better than chance at ranking small wording changes, and on real web page tests it did not beat the simplest guess.

Attention Insight states an accuracy figure for its heatmaps against eye-tracking data, and Mimiq publishes a benchmark on headline choices. They measure different things, so the two numbers cannot be compared.

Choose Attention Insight when your question is visual hierarchy: whether the call to action, the product or the offer draws the eye, in an ad, a page layout or a product image. It is fast, works inside Figma and Adobe tools, and suits designers who iterate many times a day.

It is also the better fit for visual work where the main question is what the eye lands on first, such as packaging and product shots.

Choose Mimiq when the question is meaning: whether people understand what you sell, believe it and would take the next step, and why not. Also when you want to test an email, copy or a question, which attention models do not cover, or when you want simulated people to try your live sign-up.

The two work well in sequence: check that the important thing gets seen, then check that it gets understood.

The first test is free with a free account (Google sign-in, no card), then a $9 Starter (120 credits that never expire) or monthly plans from $49. No per-seat pricing.