Checkout flow testing: see where shoppers stop before paying

The team knows the delivery rules, which fields are optional, and where the discount code goes, so the path to payment feels short. A first time shopper meets a surprise cost, an account wall, or a form that will not take what they type, and leaves. Analytics can show where they left, not why.

• Simulated visitors search, pick options, add to the cart and fill in your forms in real browsers.
• Each keeps going until it reaches the payment step, leaves or gets stuck.
• See where each visitor stopped, what it did last, and why, in its own words.
• Fix it, then send the same visitors through again with the same task.

A checkout can lose people long before the payment form. Shoppers cannot find the product or the option they want, the cart hides the total, delivery costs appear late, an account is required before they can buy, or a form will not accept what they type.

In a run, each of those shows up where it happens: the step where a visitor stopped, what it did last, whether it did anything, and what it said about it. A button that does nothing, or a page that will not move on, stands out in the step by step view.

Each visitor acts as one of your shoppers. At every step it sees its screen and decides what to do: search, click, choose an option, fill in a form, go back, wait, or leave.

When a form asks for contact or delivery details, they use their own, which are made up, since they are simulated. A session ends when a visitor finishes the task, leaves, or gets blocked by the site, and the report counts what these visitors did.

Each journey lists every step in words, with screenshots along the way. After the run, ask any visitor a question, such as what would have helped it finish.

Mimiq gives visitors no payment details, so they cannot pay, and a run covers everything before the payment itself. Write the task so it ends at the payment step, such as getting to the page where they would enter a card.

If your store can take an order without a card, such as pay on delivery or by invoice, a visitor could place one. End the task before that step, or run it on a staging store.

What happens after a card is entered, such as a declined card, a bank check, or a wallet payment, needs a test purchase in your payment provider's test mode, not a simulation.

Show the total, with delivery and taxes, before the last step. Say early whether an account is required, and offer a guest checkout if you can.

Keep forms short, accept the formats people type, such as spaces in phone numbers, and make errors say which field is wrong and how to fix it.

Keep the promise from the product page. If it said free delivery, the checkout should not add a fee. A mismatch between what the page promised and what the checkout asks for is a classic reason people quit.

It does not predict your conversion rate. Every visitor in a Mimiq report is simulated. They find what breaks and what confuses. They do not predict how many real people will convert. A run shows where shoppers like yours can get stuck and why.

Nobody pays, so end the task before payment. A CAPTCHA or bot check can stop visitors. Any visitor stopped by one is marked as blocked by the site, and if it stops every visitor, the run fails and nothing is charged. A staging or preview address without bot protection works, as long as it is public or you give access.

Keep the task to one path, such as one product to checkout. A run usually takes a few minutes, more when runs queue for capacity, and uses 5 credits a visitor.

They really use your store. On a live site they can leave abandoned carts, and test accounts if they sign up.