For agencies
Test client pages before the pitch or launch
Agencies spend a lot of hours debating pages with clients on taste. Mimiq puts a client's page, ad or email in front of simulated customers who match their market, in minutes, and gives you a report to share: what people understood, what they doubted, and why they left.
How can an agency test client pages?
Run the page, ad or email past simulated customers who match the client's market before you present it. Each person reacts in character and gives reasons, and the report ranks the objections and can be shared as a read-only link, downloaded as a CSV or printed to PDF. Use it to settle debates and catch problems early, and label it as simulated, since nobody in it is a real customer.
Opinions are expensive in client work
Every round of "I just don't love the headline" costs billable hours, and the loudest person in the meeting usually wins. Real research would settle it, but few briefs have the budget for a study on every draft. A quick simulated read gives the conversation evidence, and gives you objections to fix before the client finds them.
- Before a pitch: run the prospect's current page and bring the objections to the meeting.
- Before a launch: catch unclear headlines, missing proof and broken flows before the client does.
- During reviews: compare two directions on the same simulated customers.
- After the test: share a read-only report, a CSV, or a printed PDF.
Before the pitch
Run the prospect's current homepage or landing page with an audience that matches their market. In about 90 seconds you have 25 simulated customers' reactions and the objections they raised most. Bringing those to a pitch shows you have looked at the page through their customers' eyes, not just your own.
Be clear about what it is. Present it as a simulated first read, not customer research, and let the objections speak: "simulated buyers could not find the price" is a fair opening; "your customers hate your page" is not.
Before launch
Run every key page before handoff. A page test catches unclear value propositions, missing proof and vague calls to action. A flow catches the sign-up or checkout step where newcomers get stuck: each simulated person uses the staging site in a real browser for up to 40 steps. A staging address works if it is public and has no login or bot check in front of it.
Test the campaign assets the same way: ad images, a video of up to 3 minutes, launch emails and headline options.
Settling review debates
When the client and the team disagree between two directions, run both on the same saved audience. The same simulated customers see both, so the comparison shows who changed their mind and why, and Mimiq says whether the difference is likely to be chance or too close to call.
Be honest about how far a call goes. On 1,000 real headline A/B tests held out from its development, Mimiq's forecast picked the headline more readers clicked 76% of the time; the best rule of thumb, picking the headline written first, got 61%. Mimiq's forecast has held up on headlines. In pre-registered tests on emails, text messages and ads, it was no better than chance at ranking small wording changes, and on real web page tests it did not beat the simplest guess. So a call between two headlines carries more weight than a call between two whole pages, where the reasons are the useful part.
Reports you can share
Every report has a read-only link you can send to a client or stakeholder, and shared reports stay out of search results. You can download everyone as a CSV, save parts of the report as images, or print it to PDF, and every printed page says the people are simulated.
Save an audience for each client and reuse it, so every new draft is tested on the same simulated people as the last one.
There are no seats to buy: you pay for credits, with a $9 Starter (120 credits that never expire) or monthly plans from $49.
What not to use it for
Do not present simulated results as a client's customer research, a conversion forecast or a guarantee. Everyone in a Mimiq report is simulated, and it predicts direction, not the size of a change.
For clients in narrow expert markets, such as clinicians or industrial buyers, treat the results as hypotheses and confirm the key ones with a few real customers.
Questions
Can I test a client page that is not live yet?
Yes, if it is on a public staging or preview address with no login in front of it. If it is still a design, test the headline and the offer as copy.
Can I test a prospect's or a competitor's page?
You can test any public URL a real browser can open. Running a client's page and a competitor's on the same saved audience shows what the competitor explains better.
Is there a team plan?
There is no per-seat pricing. You pay for credits, with a $9 Starter (120 credits that never expire) or monthly plans from $49, and anyone you send a report link to can read it.
How do I explain simulated results to a client?
As a fast first read from simulated people who match their market: useful for finding what to fix and for comparing drafts, not a measurement of their real customers. The benchmark page shows the evidence and the misses.
Does it work for B2B clients?
Yes, for common concerns such as clarity, proof and pricing. For narrow expert buyers, treat the results as hypotheses to check with real customers.
Keep reading
See what 25 people make of your page.
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