For founders

Customer feedback for founders before launch

Early on you have no traffic, no research budget, and a homepage your friends call "clean". Mimiq gives you outside reactions from simulated customers in minutes, so you can fix the obvious problems before you spend on a launch, and walk into real customer conversations with sharper questions.

25 simulated people decide in seconds whether they would stay. Takes about 90 seconds.
First test free

How can a founder get customer feedback with no traffic?

Two ways, and you need both. Talk to people who have the problem, in conversations about what they did, not about your idea. And get outside reactions to what you have built: show the homepage, the pricing page and the sign-up to simulated customers who match your market, and fix what they stumble on. Simulation finds the obvious problems fast; only real customers tell you whether you have a business.

The feedback founders get is the wrong kind

Friends are kind, advisors pattern-match to their last company, and a single chatbot tells you the hero section looks great. Meanwhile the questions that decide the next month are concrete: does a stranger understand what this is, is it clear who it is for, does the price scare them off, can they get through sign-up? Those have answers you can get this week.

  • Positioning: run the same page on two audiences and see who gets it.
  • The homepage and the pricing page, before you pay for launch traffic.
  • Sign-up and the first minutes, before anyone real meets them.
  • Pricing and feature questions put to simulated buyers, to sharpen real conversations.

Who is it for? Test two audiences

Early positioning is often a guess between two markets. Run your homepage once for each, described in plain words, such as "freelance designers" and "small agency owners". The report shows which group understood the page, which raised objections, and what each one expected to see.

A split like that does not tell you which market is bigger or more willing to pay. It tells you which one your current words are written for, and what the other would need.

What to test first

The homepage. 25 simulated visitors from your market decide whether they would sign up, stay, skim or leave, in about 90 seconds. Fix the objection most of them raised, usually the headline or the missing proof, and run it again on the same people.

The sign-up. Let simulated newcomers try it in real browsers, with a task such as 'Sign up and start using it'. Broken buttons, unclear errors and empty first screens show up as the step where people stopped.

The pricing page, once you have one. Simulated buyers say whether they can tell which plan is for them, and what feels expensive for what the page explains.

Questions before you build

A question test puts anything to simulated people from your market, no page needed: which of three features they would use first, what they use today instead, what would make them switch. The answers come back with reasons, grouped by segment.

Treat the answers as a map for real conversations, not as demand. "Yes, I would pay for that" is weak evidence even from a real person, and weaker from a simulated one. Use the objections to decide what to ask real customers.

What still needs real customers

Whether people will pay, how often the problem hurts, and what they do about it today. Simulated people can describe plausible behavior; they cannot tell you what your future customers actually do. Conversations about specific past events, and people paying you, are the evidence.

Everyone in a Mimiq report is simulated. Use it to arrive at those conversations with fewer obvious problems and better questions, not to skip them.

What it costs

Your first test is free: sign in with Google and it starts right away. A free account includes 50 credits, no card. After that, it is a $9 Starter (120 credits that never expire) or monthly plans from $49. A 25-person test uses 25 credits, and a flow uses 5 a person.

25people per test, matched to who you sell to. Edit the audience before you run, or import your own customers.
76%right on 1,000 real headline A/B tests it was not built on: Mimiq's forecast, pre-registered. The best rule of thumb got 61%. On emails, ads and web pages it has not held up in pre-registered tests, and it predicts the direction, not the size of the lift.
$0for your first test, with a free account. A free account includes 50 credits, no card. Credit packs from $9 after that, and they never expire.
Read the benchmark, including the misses

Questions

Is this a substitute for customer interviews?

No. Interviews tell you about real people's problems and behavior. Simulated tests tell you how strangers are likely to react to what you built. Do both: the second makes the first more productive.

Can it tell me if my startup idea is good?

No. It can tell you whether your page explains the idea clearly, who seems to get it, and what people object to. Whether the idea is good is a question for the market.

I have not built anything yet. Can I still use it?

Yes. Test your positioning as copy, or put questions to simulated buyers, no URL needed. Once you have a landing page, test that.

How do I describe my audience?

In plain words, as specifically as you can: role, company size or situation, and what they use today. "Founders" is too broad; "solo founders of B2B software companies who do their own sales" is useful.

What should I fix first?

The objection raised by the most people, on the first screen, that blocks the main action. Then run the page again on the same simulated people to check that it went away.

Keep reading

See what 25 people make of your page.

Your first test is free: sign in with Google and it starts right away. Last checked 2026-10-04.

25 simulated people decide in seconds whether they would stay. Takes about 90 seconds.