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Conference registration website: lost tickets

A delegate needs one ticket and a receipt for their employer before the early price ends. Mimiq sends simulated visitors through ticket choice, attendee details and payment, and shows the field where each one stopped.

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Why do delegates abandon a conference registration website before they buy a ticket?

They abandon when the total changes after the attendee details, when a discount code is refused with no reason, or when an invoice or group option adds fields they did not expect. Each can look minor on a laptop and still end a registration. A simulated test chooses a ticket as a delegate would, applies a code, fills in the attendee details and shows the step where each visitor stopped.

What this looks like in a report

Who
Pauline, a nurse educator registering for a regional nursing conference
How they arrived
Clicked the registration link in her department's email
Where they stopped
Discount code field, before the attendee details

“My department code should take off the fee. I typed it twice, the box turned red, and it doesn't say why. Expired, members only, or my typo? I'll ask my manager before I pay for this.”

The fix. Show the reason next to a refused code, such as expired, members only or not recognized, and keep the code field filled after an error. Show the total before the attendee form, and keep the same total on the payment step.

An illustration. Run a test to see your own.See a real sample report

The early price ends at payment, and the total moves

A delegate picks the early ticket because the page says it is cheaper before a deadline. Then the attendee form asks for a name, a job title and a dietary note, and the page sends them on to payment. Somewhere in that sequence the early price can fall away, if the page reads the deadline from the payment date rather than the purchase date, or if the early tier was never linked to the ticket that was selected. The delegate sees a higher total than the one they agreed to, and no line on the page explains the change.

  • Does the total on the payment step match the ticket price shown before the attendee form?
  • When a discount code fails, does the page say whether it expired, is for members or was mistyped?
  • Are invoice, purchase order and tax fields shown only when a delegate asks for them?
  • Can an attendee name with a hyphen, an accent or a space go through without an error?

How it works

  1. 01

    Pick the ticket a delegate would buy

    Start on the page a delegate lands on, choose the standard ticket and read the total without scrolling. Note whether the early price shows its deadline, and whether that deadline is stated in a time zone the visitor can read.

  2. 02

    Apply a discount code and watch the total

    Enter a made-up code that you created for the test, then a second code that is wrong on purpose. Note whether the total changes after the first, and whether the second one says why it failed.

  3. 03

    Send a group of three through attendee details

    Fill in three attendees, leave the last block with an error on purpose, then fix it. Check that the first two entries survived, and that the total on the payment step matches the one you saw first.

Early pricing that changes after the attendee form

A tiered price is only honest if the tier stays attached to the ticket from the first click to the receipt. Many registration pages store the choice in one place and rebuild the total in another, so the number a delegate agreed to and the number the payment step charges can drift apart. The drift is worst near a deadline, when a visitor who started on the early tier finishes after the cutoff. Test the path with a purchase started just before a deadline you set in a test copy. Then compare the total at each step with the one you saw first, line by line.

Discount codes that fail without a reason

A code field is a small form inside the form, and it fails quietly in more ways than the owner expects. A code can be expired, limited to members, restricted to one ticket type or typed in a way the system does not match. Each of these shows the same red box. A delegate who knows their code is right assumes the page is broken and writes to the organizer, or gives up. Show which reason applies, and keep the code in the field after a failure, so the delegate can fix one character without retyping the whole code.

Invoice and group paths that multiply the form

Employers want an invoice, a purchase order number and sometimes a tax field, and those fields belong to a minority of delegates. A page that shows them to everyone pushes the typical delegate through questions they cannot answer. Groups add another layer, because the form repeats the attendee block for each person and then asks for one contact at the end. A visitor who fills in three attendees and meets an error in the last block may lose the earlier entries, and each lost entry feels like starting again. Test a group of three, and check that the earlier entries survive a failure at the end.

What you get with Mimiq

  1. 01

    Run it by hand, or on every pull request

    Paste a link and a task in the app and watch the visitors work. Or run them on every preview deploy: the GitHub Action comments on the pull request, any other CI can call the MCP endpoint, and your coding agent can run it too.

  2. 02

    Bugs and usability problems in one report

    The browser records errors and failed or slow requests on the step they happened. The visitors say where the wording or the steps confused them, and where they left.

  3. 03

    Visitors that behave like your audience

    Each visitor is a different profile with a reason to be there, matched to who the page is for, described by you, or built from your own customers.

  4. 04

    A prompt to fix each problem

    Every problem comes with a fix to paste into Cursor, Claude Code, Lovable or any coding agent, and one prompt hands over the top problems at once. Then send the same visitors through again.

  5. 05

    Follow every visitor

    See each visitor's whole path, step by step with screenshots, and what it was thinking at every step. Ask any visitor a question.

The browser records relevant JavaScript errors and failed or slow app requests encountered during the run, attached to the step where they occurred. The visitors are simulated: they find problems, they do not predict how many real people will convert.

A new ticket tier before a deadline can change the price at payment

Conference pages add tiers, workshops and sponsor passes, and each addition can break the link between the early price and the ticket a delegate selects. Rerun the same purchase after every change to tiers, deadlines or codes, and run it again on the day the early price ends. A registration behind a login needs a test account that you give the run, so the run can reach the payment step.

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See a sample report

Questions

Does the test tell me how many tickets will sell?

No. The test cannot tell you how many tickets will sell, and it does not predict which tier a delegate would choose. It shows whether a delegate can choose a ticket, apply a code, fill in the details and reach payment with the same total. Sales figures come from your registration system.

Can the test use a real discount code?

Use a made-up code that you create for the test, or a code valid only for a test ticket. A live member code can be shared by accident, and it should not appear in a test log. The test can report whether the code field accepts your test code and shows the new total.

Will the test complete a real purchase?

No. A visitor cannot pay with a real card, so the run goes up to the payment step and stops there. Buy one ticket yourself with a real card, then refund it, to check the last step and the receipt.

Does the test confirm that the receipt is correct?

The run can follow the confirmation email to its link, because a visitor has a working inbox. It does not check the figures on the receipt against your accounts, and it does not judge whether the invoice fields suit an accounts team.

Can delegates register with a work Google account?

No. Visitors cannot sign in with Google or single sign on. If registration requires that sign-in, the run stops at the button and the report says where. Test the email path separately if your system offers one.

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