Coworking space landing page: where tours stall

The visitor who lands on a coworking page is usually not ready to commit to a desk. They want to know if they can come in for one day, whether the space has a quiet room for calls, if the door opens for them at seven in the morning, and roughly what the monthly plan costs. The tour button then opens a form that asks for team size, start date and budget. A visitor who works alone and has no start date cannot answer any of it, so they close the tab.

• On a phone, can a visitor find a day pass or a monthly price without opening a second page?
• Does the tour button open a form with team size or budget before it shows a date?
• Is there a line that says when the space is open and whether a visitor can come in alone?
• If the form asks for an office address, can someone who works from home fill it in?

A remote worker looking at a coworking space is testing the space before they test the price. They want to see whether a day pass exists, because a day pass costs one afternoon of risk instead of a monthly commitment. If the page only shows plans with a monthly price, the visitor has to guess what a single day would cost, and may assume it is more than they want to spend. Open the page on your phone and count the taps it takes to find the word day. If it takes more than a couple of taps, or the word is missing, the visitor may already have decided the space is not for them.

The second question is whether the space is open at the hour they work. A line such as 'open weekdays' is not enough for someone who starts at six. Put the hours, the way they get in and whether they can come in alone in the same block as the price. A visitor who finds the hours but not the entry method will still leave, because they cannot picture arriving. The gap is easy to miss from inside, since the owner knows the door code and the hours without looking them up.

A tour request is a small commitment, and the form should match its size. A form that starts with company name, team size, desks needed and a start date asks a stranger for a plan they may not have. A solo freelancer, a student, or someone who works from home for a company in another city cannot answer those lines honestly. They either make something up, which the owner later finds awkward, or they close the tab. The safer form asks for a name, an email and a day that works for a tour, then asks the rest in the reply.

Some visitors book a tour before they move. They search the city, find your page and want to see the space before they decide whether to relocate. The calendar on the page may show slots in the owner's own time zone, or only on weekdays in office hours. The visitor then sees times that look wrong, or no times at all, and cannot tell whether the space is full or the calendar is broken. A simulated visitor with a plain task, such as booking a tour for next week, shows what the calendar does with a stranger who lives somewhere else.

The confirmation is the last check. For a coworking tour, the visitor needs the building name, the floor if there is more than one, and the door to use when they arrive. Read the confirmation as the visitor would, then open the email it sends and check the same details are there. A confirmation that gives only a time sends a visitor to the wrong door on the first try.

Landing page testing

A new floor, a new membership tier or a new booking tool can move the tour button and the calendar. Rerun the same simulated visitor after each change, with the day pass task and a freelancer on a phone with no company. Test the calendar again whenever a building or a time zone is added.