By industry
Therapist online booking system: the intake
A new client reads your booking page on a phone, during a lunch break, and wants to ask one question before they commit. Mimiq sends simulated visitors through the booking and shows where each one gives up.
Why do inquiries to a therapist stop before a first session is booked online?
A new client often stops at the intake form, which asks for history, emergency contacts and the reason for seeking help before the client can see a single time or ask a question. Some stop at a free call that opens a calendar in another time zone, or at a confirmation that does not say what happens next. A simulated test sends a new client through the same booking on a phone and shows the screen where they stopped.
What this looks like in a report
“I wanted to ask whether they do evenings and whether it's online. Now it wants my medication and my emergency contact before I can see anything. I'm not ready to type that to a stranger.”
The fix. Put a question box and a short call option above the intake form, with evening and online sessions named in plain words. Move medication and the emergency contact to the confirmation step, then test the booking again as a new client on a phone, using made-up answers.
An illustration. Run a test to see your own.See a real sample report
The intake form asks for a history before the client has asked anything
A person looking for a therapist is often nervous about the first step and unsure whether they are in the right place. They want to ask one thing first: whether the therapist works with the problem they have, whether sessions happen online, and what a first session is like. A booking page that opens with a form asking for history, medication and an emergency contact asks for trust before it has given any. The person closes the tab, or sends an email they would have sent anyway. The therapist sees fewer bookings, but never sees the inquiry that was dropped.
- Can a new client send a question, or ask for a short call, before any health questions appear?
- Does the page say what a first session involves, in a sentence, above the booking button?
- If a client types a safety concern in a free text box, does the page show a line for urgent help?
- Does the calendar show times in the client's time zone, and say which zone it uses?
What a new client expects before they share anything
A new client is deciding whether to trust a stranger with a private problem. Before they give any detail, they want to know who the therapist works with, whether sessions happen online, what a first session involves and roughly how it is paid for. The page has to answer those before the form starts. A booking page that begins with questions about the client's history reverses the order and asks the client to share first. Read your page as that client would, with the booking button in view and nothing else. If the first thing you see is a question about health, the client has already decided how much to say.
Intake questions, a free call and the wrong time zone
Three things stop new clients in the middle of a booking. The first is the intake: a long form that asks for history, medication, past treatment and an emergency contact before a time can be picked. Move the intake after the time, and say why it is there. The second is the free call, which may open a calendar in the therapist's time zone while the client is in another one. The third is a confirmation that does not say how the session will be held. A client who cannot tell whether it is a video call or a visit will write to ask, and many will not wait for the reply.
Running a test without a real history on the form
Give the simulated visitor a task that starts with a question, not a booking: ask one question about evening online sessions, then book a first session for next week. Use made-up answers in every field, and do not type a real history, medication or emergency contact into a test. The visitor has an email inbox, so a confirmation email reaches it. A text code sent to the phone number stops the run, and the report marks that field. Check that the confirmation email says whether the session is online or in person.
What you get with Mimiq
- 01
Run it by hand, or on every pull request
Paste a link and a task in the app and watch the visitors work. Or run them on every preview deploy: the GitHub Action comments on the pull request, any other CI can call the MCP endpoint, and your coding agent can run it too.
- 02
Bugs and usability problems in one report
The browser records errors and failed or slow requests on the step they happened. The visitors say where the wording or the steps confused them, and where they left.
- 03
Visitors that behave like your audience
Each visitor is a different profile with a reason to be there, matched to who the page is for, described by you, or built from your own customers.
- 04
A prompt to fix each problem
Every problem comes with a fix to paste into Cursor, Claude Code, Lovable or any coding agent, and one prompt hands over the top problems at once. Then send the same visitors through again.
- 05
Follow every visitor
See each visitor's whole path, step by step with screenshots, and what it was thinking at every step. Ask any visitor a question.
The browser records relevant JavaScript errors and failed or slow app requests encountered during the run, attached to the step where they occurred. The visitors are simulated: they find problems, they do not predict how many real people will convert.
A new intake form or a new booking tool can move the questions back up
A new intake form, a new calendar or a new booking tool can move health questions in front of the time again. Rerun the same simulated visitor after each change, starting from the inquiry question and from the free call. Test the page on a phone before you link it from a directory or a newsletter, since each one sends people who have not yet decided to contact anyone.
Starter
Try it on one launch
About 4 tests of 5 visitors
- Visitors on your landing page, signup and checkout
- Where they left and why, with a fix to copy for each problem
- Run it in the app or on every pull request
- Ask any visitor a question, included
- Test accounts and protected previews
Builder
Test every build
About 20 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Cancel anytime
Pro
Test every release, as a team
About 60 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Cancel anytime
Scale
Test at scale, every day
About 240 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Priority support
- Cancel anytime
Questions
Can a simulated client book a session all the way through?
Only up to the last step a visitor can reach. Visitors can read email but cannot receive a text message or pay with a real card, so a booking that needs either stops there, and the report names the step. The test cannot tell whether a real therapist has time that day, because it checks the booking page, not the diary behind it.
Does the test check privacy or clinical rules?
No. The test checks what a visitor can do on the page: which screens appear, which fields block them and what each screen says. It does not check privacy law, clinical standards or licensing where you practice. Those need a review by someone who knows the rules in your place.
Should I test with a real client's details?
No. Use made-up details, and keep real history, medication and contact details out of every test. A test checks a path, not a client record, so a real person's information has no reason to enter it. Keep it out entirely.
Will the test tell me how many clients I will get?
No. Mimiq does not predict inquiries or bookings. It shows where a simulated visitor stopped and what the page showed them there. Your booking tool's reports and your own inquiry log give the numbers, and a change measured against the same traffic gives the cause.
Keep reading
Send visitors and see what breaks first.
Your first test is free: sign in with Google and it starts right away. Last checked 2026-11-02.