Kajabi checkout page design: where buyers stall

A buyer reads a sales page, decides the course is worth it, and presses a button that opens a separate checkout page. The reasons they read a minute ago, such as the outcome, the reviews and the refund terms, do not travel with them unless you copy them over. What they often see is an offer name, a price and a form asking for a name, an email and payment. If the checkout headline names something they did not read about, or the price looks higher than the sales page, they stop to work out which one is right. That pause is where a close sale is lost.

• Read the checkout headline beside the sales page headline. Do they name the same course?
• Compare the price on both pages, including any plan or monthly option. Does the buyer see one number?
• Open checkout on a phone. Can you reach the payment fields without scrolling past the summary?
• Check that the refund terms and the course promise still appear on the checkout screen.
• Read the line under the payment button. Does it say what the buyer receives after paying?

Wrong: a checkout that shows only the course title, a price and three fields. Right: the same title, one line of the outcome the sales page promised, and the refund terms in the same words. The wrong version asks the buyer to trust a page that has forgotten why they came. The buyer reads checkout once, right before paying, so repeat the two or three reasons they agreed with a minute earlier, and nothing more.

A monthly option next to a one-time price is a decision the buyer has to make without much context. If the sales page shows one number and checkout shows another, the buyer has to decide which one is real, and many will not try. Label each option with what it costs in total and how often it renews, then put the default choice the one the sales page advertised. A discount code can add a third number, so check the price with and without it.

On a phone, a long order summary can push the name, email and payment fields below the first screen. The buyer scrolls, reads the summary again, and wonders whether the page has finished loading. Keep the course name and the price at the top, then the fields, then the summary. Open the live checkout on a phone, in a private window, and count how many scrolls it takes to reach the payment button.

Open the sales page and the checkout side by side, then compare the headline, the price, the plan names and the refund line. Any difference is a question a buyer will ask in the moment, and most will not ask it out loud. Mark each mismatch with the screen it appears on. A simulated buyer records each screen it reaches, so the same mismatch shows up in the report on the step where the buyer met it.

Every new offer, price change or bundle is a new checkout that a buyer may reach from an old sales page link. After each change, open a sales page link you already shared, click through to payment, and compare the prices and the headline. Old links in emails and social posts still send buyers, so check those too.