Guides
Why your funnel is losing people
Traffic is arriving and the sign-ups are not. These guides name the usual causes, from an ad that promises something the page does not show to a form that asks more than a stranger will give.
Website not converting Why is my website not converting? Find the step where visitors leave, from the first screen to the signup form. First test free.Bounce rate so high Why is my bounce rate so high? Check how your analytics counts a bounce, then find the page where visitors stop. First test free.Conversion rate so low Why is my conversion rate so low? Split the rate by source, device and page before you judge the page, then find the step. First test free.Traffic but no sales Why am I getting traffic but no sales? Find out which visits reach your price, and which ones read an answer and leave. First test free.Google Ads clicks but no conversions Google Ads clicks but no conversions: wrong searches, a page that ignores the ad, or a sale nobody counted. Find which one. First test free.Facebook ad clicks, no sales Facebook ads clicks but no sales? Check the page the tap opens, the offer the ad promised and the purchases the ad reports. First test free.Landing page bounces in seconds High bounce rate on landing page? Check whether the first screen matches the ad or search that brought visitors, on a phone too. First test free.Landing page not converting Why is my landing page not converting? Compare clicks on the main button with finished sign-ups, then test the step the button opens. First test free.Customers abandon checkout Why do customers abandon checkout? Find the step where a cost, a form or an account first appears, then test it as a guest. First test free.Add to cart, no Shopify sales Add to cart but no sales Shopify? Check the cart drawer, sticky bars and the checkout button on a phone, then test the path. First test free.Website traffic, no leads Website traffic but no leads? Check whether the contact form starts, submits and reaches your inbox, then test the form as a stranger. First test free.Funnel drop off Conversion funnel drop off? Compare each pair of steps, then test the handoff between them, from the button to the confirmation email. First test free.Low conversion rate on Shopify Low conversion rate Shopify stores lose shoppers at the product page, the cart or checkout. Find the step where they stop, with a screenshot. First test free.High CTR, low conversion rate High CTR but low conversion rate usually means the ad earned the click and the page did not deliver. Compare clicks with visits first. First test free.Why conversion rate dropped Why conversion rate dropped after a site that used to sell? Split the drop by date, source and device, then test the path that broke. First test free.Free trial conversion rate Free trial conversion rate drops when trial users never get a first result or cannot see why the paid plan differs. Find the stalled step. First test free.Onboarding drop off Onboarding drop off means new sign-ups quit setup before their first project. Find the screen that asks for too much, too early. First test free.Form abandonment rate Form abandonment rate climbs when one field asks for too much or fails only on submit. See which field visitors leave on, and why. First test free.Low sign up rate A low sign up rate often means visitors never see the sign-up button, or see three other exits first. Follow the path one step at a time. First test free.Low conversion rate in ecommerce Low conversion rate ecommerce stores often show a total too late: shipping, tax or a forced account. Find where the total jumps. First test free.Ecommerce product conversion rate Ecommerce product conversion rate is low when shoppers view one item and never buy it. Check its photos, fit answer and price. First test free.How to increase add to cart rate How to increase add to cart rate on a product page: fix the button, the size choice and the cost line first. Test the same path again. First test free.How to fix low conversion rate How to fix low conversion rate in the right order: count each step, then change only the step where most visitors leave. First test free.How to fix high bounce rate How to fix high bounce rate by sorting visits by source and device, then finding the screen where they leave. Start with one page. First test free.Traffic but no sales Shopify Traffic but no sales Shopify usually means a closed storefront, a variant that cannot be added, or shipping shown too late. Find which one. First test free.Why do customers abandon carts Why do customers abandon carts? Usually a total that changes late, a forced account or a cart that empties on return. Find which one. First test free.Shopping cart abandonment strategies Shopping cart abandonment strategies, matched to the screen where shoppers leave: cost, account or cart. Fix the on-site cause first. First test free.Converting leads to sales funnel Converting leads to sales funnel: most inbound leads stall between the form and their first real use. Find the stall, then test the handover. First test free.Improve conversion funnel Improve conversion funnel by finding where the next screen breaks the promise of the one before it. Find that step, then test the fix. First test free.Funnel conversion rate Funnel conversion rate is the share of visitors who reach each step from the one before. Count each step, then test where they stop. First test free.Checkout page conversion rate Checkout page conversion rate is orders divided by checkout starts. Find which field, option or total stops shoppers, then test it. First test free.Landing page conversion rate Landing page conversion rate depends on the traffic source, the offer and the first screen. Split your rate by source, then test the page. First test free.Improve landing page conversion Improve landing page conversion by fixing the first screen, the main button and the form. Simulated visitors show where sign-ups stop. First test free.Social proof and conversion Improve conversion rates through social proof by putting reviews where the decision happens. Simulated visitors show which proof they read. First test free.Newsletter conversion rate Newsletter conversion rate suffers when the form sits where readers never reach it. Simulated visitors show where they stop. First test free.Website conversion rate Conversion rate for website numbers mean little without matching visitors. Simulated visitors show the step where each one stops. First test free.
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