Why it isn't converting
Improve conversion funnel: where promises break
Visitors leave between the landing page and the purchase, and each step looks fine on its own. Mimiq sends simulated visitors through every step in order and shows what changed for them on each screen.
How do I improve a conversion funnel?
Find the step where the promise a visitor was given stops matching the screen they see next. Funnels usually lose people where a button label, a page title or a price changes between two screens, or where a step appears that the visitor did not expect. Count each step, then read each handover as the visitor would. A simulated visitor walks the whole funnel in order and shows the screen, and the handover, where each one stopped.
What this looks like in a report
“I clicked start free trial and now it wants me to pick a plan with three prices. I only wanted to see the stock screen. Is the trial paid? I'm backing out.”
The fix. Move the plan picker to after the first stock screen, and make the plan screen repeat the Start free trial wording. Add a line that says no card is needed, if that is true for your trial.
An illustration. Run a test to see your own.See a real sample report
Each screen looks fine, but the handover between them does not
A funnel is usually judged one page at a time by the person who owns that page, so the handover belongs to nobody. The landing page says Start your free trial. The next screen is titled Create your workspace and asks for a company name. The visitor did not expect to name a company yet, and a page that is correct on its own has just broken the promise. Visitors read each step against the one before. When the label and the title disagree, or a new step appears without warning, they leave, and no single page shows the cause.
- Button labels against the title of the next screen: do they describe the same action?
- Steps the visitor was not promised, such as a survey, a plan choice or an account step
- The price and plan name at the start of the funnel, against the same details at the final step
- The back button on each screen: does it return to the step the visitor was on?
- Whether the funnel asks for anything before it shows the product in use
Name the promise on each screen and check the next one keeps it
Write down what each screen says the visitor is getting. On the landing page that might be a free trial with a short setup. On the next screen it should be the same trial, with the first step named. Where the words change, the visitor has to decide whether they are still in the right place. Ask someone who has not seen the funnel to read the screens in order, out loud, and mark the moment they hesitate. That hesitation is usually a changed promise, a new step or a price that has moved.
Extra steps placed before the value are the usual leak
A plan picker, a short survey or an account form placed before the product is shown adds a decision the visitor did not sign up for. Owners add these for good reasons, such as a question for sales or a plan choice for billing, and then move on without measuring the cost. Compare the funnel with and without the extra step, using the same kind of visitors. If the step stays, move it after the first use, where the visitor has already seen what they are signing up for.
The fix goes into the handover, and the whole funnel runs again
Change one handover at a time: the button label, the title of the next screen, or the order of two steps. Then run the same entry address through the whole funnel again, not just the changed screen. A corrected button can move the stop to the next screen, where a new title now asks a question the visitor did not expect. Compare where visitors stop before and after, and keep the change only when they get further. A funnel that passes one screen and breaks on the next has not been fixed, only moved.
What you get with Mimiq
- 01
Run it by hand, or on every pull request
Paste a link and a task in the app and watch the visitors work. Or run them on every preview deploy: the GitHub Action comments on the pull request, any other CI can call the MCP endpoint, and your coding agent can run it too.
- 02
Bugs and usability problems in one report
The browser records errors and failed or slow requests on the step they happened. The visitors say where the wording or the steps confused them, and where they left.
- 03
Visitors that behave like your audience
Each visitor is a different profile with a reason to be there, matched to who the page is for, described by you, or built from your own customers.
- 04
A prompt to fix each problem
Every problem comes with a fix to paste into Cursor, Claude Code, Lovable or any coding agent, and one prompt hands over the top problems at once. Then send the same visitors through again.
- 05
Follow every visitor
See each visitor's whole path, step by step with screenshots, and what it was thinking at every step. Ask any visitor a question.
The browser records relevant JavaScript errors and failed or slow app requests encountered during the run, attached to the step where they occurred. The visitors are simulated: they find problems, they do not predict how many real people will convert.
A new headline can break a promise the next screen still keeps
Headlines, prices and plan names change more often than the screens they lead to, so one edit can split a promise that held for months. Run the whole funnel from the same entry address after each change. Test the screens behind a login with a test account, so the steps after sign-in are checked against the promise on the landing page. Each traffic source starts with its own promise, so give each one its own run.
Starter
Try it on one launch
About 4 tests of 5 visitors
- Visitors on your landing page, signup and checkout
- Where they left and why, with a fix to copy for each problem
- Run it in the app or on every pull request
- Ask any visitor a question, included
- Test accounts and protected previews
Builder
Test every build
About 20 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Cancel anytime
Pro
Test every release, as a team
About 60 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Cancel anytime
Scale
Test at scale, every day
About 240 tests of 5 visitors
- Everything in Starter
- Credits refill each month, and what is left rolls over once
- Priority support
- Cancel anytime
Questions
Which funnel step should I fix first?
Start at the biggest drop between two steps in your analytics, then check whether the handover at that point breaks a promise. A small drop where the promise holds matters less than a large drop where the next screen changes what was offered. Fix the largest one, then run the funnel again.
Does a simulated visitor count as a funnel step?
It reaches each step in the funnel and shows where it stopped, which is evidence about the handover. It is not a count of real visitors, and it cannot give you a rate for any step. Use analytics for the counts and the test for the cause.
Should I remove steps to shorten the funnel?
Not before you check what each step is for. A step that collects a company size may be needed by sales, and removing it can lose information you need later. Test the funnel without the step, then read whether the next screen still makes sense. Move a step later before you delete it.
What can a simulated run not show?
It cannot show whether a visitor was ready to buy, whether a price felt too high or whether they would have come back later. It does not predict the conversion of the funnel. It shows the screen where a visitor who reads each page as written stops.
Keep reading
Send visitors and see what breaks first.
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